Digital Marketing Executive

Key Responsibilities • Drive end-to-end B2B digital marketing activities across LinkedIn and relevant platforms to strengthen brand positioning in the IT networking sector and other industries. • Plan and execute lead generation campaigns (Google Ads, LinkedIn Ads, SEO) aligned with sales targets, RFQ generation, and pipeline growth. • Develop and publish technical, solution-oriented content including product highlights, industry use cases, brochures, and application-based posts. • Manage website content updates, landing pages, and conversion-focused improvements to support campaign performance. • Support sales through structured email marketing, lead nurturing workflows, and tracking of marketing-qualified leads (MQLs). • Monitor campaign performance, website analytics, CPL, and engagement metrics, providing regular reports with actionable improvement recommendations. • Plan and support pre-event, on-ground, and post-event digital promotion for trade shows and expos — turning event contact lists into tracked, nurtured campaigns. • Maintain a content calendar across channels and coordinate with sales, design, and external agencies/vendors to keep campaigns and collateral on schedule. • Track competitor digital activity and industry trends to keep positioning and messaging current. Preferred Qualifications & Skills • 1–2 years of experience in digital marketing or a B2B sales/marketing role. • Understanding of B2B lead generation and sales funnel preferred. • Exposure to IT hardware, networking, or technology products is an advantage. • Strong communication skills with an ownership mindset and analytical thinking. • Working familiarity with tools such as Google Analytics, Google Ads/LinkedIn Campaign Manager, and basic CRM or email-marketing platforms (e.g., HubSpot, Mailchimp) is a plus. • Graduate or postgraduate in Marketing, Business, or a related field.